Reach: No other advertising vehicle has the reach of Mizo Newspapers.
Targeted: From targeting ad placement by section readership to post it notes, to a few residential blocks, newspapers can fine tune your message.
Credibility/Trust: More than any other medium, consumers believe in newspaper advertising. Thirty-six percent of adults surveyed find newspapers are trustworthy or believable, a large gap when compared to television (8 percent), or the Internet (15 percent).
Quality: Your very best prospects are Mizo Newspapers readers. People who are typically labeled upscale meaning upper income, higher education, professional/managerial occupations all count themselves as newspaper readers.
Immediate: Newspaper advertising is among the fastest forms of advertising with extremely short deadlines that allow ads to be created and run in a matter of days.
Flexibility: Mizo Newspapers, unlike most other media allow the advertiser to build an ad in any size.
Relied Upon: Newspaper advertising is a valuable commodity to readers. A recent research study surveyed shoppers’ attitudes about which type of media they preferred for retail advertising. In terms of media used to check out ads, the most valuable media in planning shopping, used for comparing prices, most convenient, most up to date, most trustworthy, believable and preferred, newspapers out distance all other forms combined.
Selective vs. intrusive: Shoppers are less willing today to accept advertising that is spooned out to them. They seek out advertising on their own. Newspapers are the medium shoppers use most for shopping in an average week.
Environment: The newspaper editorial environment typically adds credibility and legitimacy to the brand being advertised. To readers, the advertising in a newspaper is every bit as important as the news.
Results: Newspaper advertising works! While this point should go without saying, the fact remains that newspapers are frequently thought of as a results medium. Newspaper ads create traffic, move merchandise and yes, establish brands. We cannot lose track of the notion that, in a world of thousands of messages a day, advertising in newspapers are one sure thing when it comes to producing results.
